We help artists achieve their creative goals.
Justin Bieber | Rihanna | Snoop Dogg | Kanye West | Akon | Armani White | Alessia Cara | Andy Grammer | Avril Lavigne | Leslie Odom Jr. | A Perfect Circle | Cheap Trick | Toots and the Maytals | Huey Lewis & The News |
Justin Bieber | Rihanna | Snoop Dogg | Kanye West | Akon | Armani White | Alessia Cara | Andy Grammer | Avril Lavigne | Leslie Odom Jr. | A Perfect Circle | Cheap Trick | Toots and the Maytals | Huey Lewis & The News |
Founded by international marketing specialist Kaleena Arbuco, Selah Vie International is a one-stop shop to help recording artists achieve their creative goals in promoting their music around the world.
Whether signed to a major or indie record label or unsigned with a preexisting fanbase, artists can utilize international and digital marketing and advertising services through Selah Vie to grow their ex-US presence.
Our Services
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Custom international & digital marketing plans
We will create a roadmap to help artist achieve success in key territories through bespoke promotional activities
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Market specific press, radio & digital team recommendations
Connecting The Dots: Once focus territories are identified, Selah Vie will recommend a custom team of vetted industry experts to help artist achieve their campaign goals. We believe these teams know their markets best! This is truly the heart of what we do and where the magic happens.
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Third party digital advertising campaigns
We will pinpoint markets artist is seeing organic traction in as well as identify expansion goals to run meaningful digital advertising campaigns which align with the artist’s budget
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Third party digital auditing via API streaming analytics
As an additional service, a trusted expert can access backend API data from DSPs to help identify further areas of opportunity for the artist
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Weekly insights reporting:
As part of the monthly retainer package, artist will receive detailed weekly insights reports including key statistics such as:
Playlisting
Global radio airplay
Charts (Spotify, iTunes, Shazam, short form video platforms & more)
Ex-US social growth
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À la carte service model
By working with a network of trusted experts, we can cater to artist’s unique needs to truly impact their trajectory in a budget-friendly way. Music is a universal language, and we have a global footprint in every major ex-US sales market.
Book a consultation
Payment Agreement (required)
Client agrees to pay a flat rate of $100 USD for a 30-minute initial consultation to identify specific needs and determine whether Selah Vie International can be of assistance.
Subsequent 60-minute consultations are a flat rate of $200 USD, excluding any additional advertising, marketing or monthly retainer fees agreed upon between client and Selah Vie International.
About Kaleena
I am passionate about helping artists achieve their creative goals. As a Hohner-endorsed harmonica player (yes, you read that right) with decades of experience in performing and session work, I am a musician first and foremost which helps me relate to artists on a creative level.
As a graduate of Middle Tennessee State University with a bachelor’s degree in recording industry management and concentration in commercial songwriting, I spent eight years in the publishing and recording divisions of music rights management company BMG in both Nashville and NYC offices followed by three years at Universal Music Group’s iconic Def Jam Recordings as the senior director of international marketing and digital.
Whether through breaking into new markets or building upon success stories in established markets, I use data and analytics tracking combined with digital marketing strategies to pinpoint organic traction and areas of opportunity to help artists expand their global footprint.
I believe the work truly begins when music is released as opposed to traditional marketing approaches which focus only on release day playlisting.
Whether you are unsigned and have a preexisting fanbase or are a developing or seasoned artist signed to a label, I look forward to collaborating and being a dot connector to promote your music throughout the world!
Meaning behind the name
Selah is a musical term found in the Hebrew Bible 74 times. It means to ‘pause and reflect’ upon the former section of music, but I like how it translates into everyday life. It’s important to pause and reflect upon the experiences and challenges we’ve overcome to fully appreciate where we’ve been before entering the next chapter.
The French term ‘c’est la vie,’ translating to “that’s life,” proves to be a consistent theme in my life that I must evolve to my ever-changing circumstances. Selah Vie International is a glimpse at me pausing and reflecting with gratitude for the experience I’ve gained thus far while choosing to adapt and embrace the next chapter of my career.
Connect
We’d love to hear from you! Share your consultation objectives as well as links to your music and Spotify profile, and we’ll see how we can help. Any links to your EPK and upcoming timeline if releasing new music are also helpful.
